Internal linking is very important to successful search engine optimization. You really have to utilize every opportunity your site offers to use relevant keywords or create a relevant link. Notice I used the word “relevant”! Don’t keyword stuff, and do not create a page full of links.

One place that is often overlooked for good internal linking is the “click here” or “learn more” links. Most sites have them, and they are totally not necessary, and good opportunities to increase the relevance of the page you’re linking to.

For example, let’s say I am linking from my index page on outdoor furniture to a page that talks more about my company. I could do either of these…

Click here to learn more about our company.  OR

Learn more about our outdoor furniture company.

Obviously the second option is going to tell the search engines that crawl the site, the page about us, is about an outdoor furniture company. “Click Here” doesn’t really tell them anything.

Take a look at your pages and see where you can replace some of these plain boring links to something more descriptive and useful.