When browsing the various sources of online help for search engine optimization, you will find many people that devalue the use of meta data in your header. Of course, the title tag is important because that’s what appears in most browsers. However, you should always treat meta tags as an important part of your SEO strategy. Here are some tips for using meta tags well.

- Make sure the title and description tags are unique and well written for each page
- Try to include a few important keywords for the page, but do NOT stuff them in
- Your title tag and description should speak specifically to what is on the page
- When possible, make sure each page has unique meta tags

The last bit of advice about meta tags is to be sure NOT to make your website name the first part of each page’s tags. Many, many sites use their site name and then the rest of the title tag. This can be viewed as duplicate content. Pick one page (probably your index) and have the website name in the title tag, then be sure all other pages are unique.