One of the most important components of any effective SEO/SEM campaign is keyword research. It also happens to be one of the more tedious tasks out there. In a future post I am going to show you how to create a nice keyword spreadsheet that will allow you to evaluate and grade your keywords. For now, concentrate on your most important keywords and check out a cool tool at Google. It’s called Google Trends.

This is only ONE tool out there for keyword research. There is also the better known, Overture Keyword tool, and several others. Most of these just give you an idea of traffic for each particular word. What I like about Google Trends is that it breaks it out by geography, which allows you to effective geo-target with your Google Adwords account.