For a long time the general consensus in the SEO world is that more links were better. In some respects that’s true, but the tables have turned a bit. It’s now more important to have higher quality, industry-specific inbound and outbound links.

There are many services on the net that will help you find link partners, and some of them are good, but some are bad. Since link building takes time and effort, you might as well do it right. Good quality links from good quality websites that have something to do with your website will serve you much better in the end.

I encourage all of my clients to be picky, very picky. In a very real way, your online reputation is at stake! You don’t want links coming in or going out to link farms, or useless directories. Search engines want to see that the links coming into your site are from reputable sites, with fresh and relevant content. I would much prefer one link from an association or other industry site, than 10 links from random websites, regardless of their Page Rank.

You want to win the war, not just the battle, so take the extra time and slow down your linking efforts just a bit. Seek out those high quality links, not just the easy-to-get ones, and you will be well rewarded down the road.