It’s surprising that such a good tool is not easy to find on the Google Analytics website, especially when it makes measuring online campaigns so darn easy!

For those of you that use Google Analytics there is a tagging feature that allows you to create unique URL’s for all of your campaigns. It gives you the ability to tag every and all links in an email campaign, or even in your PPC efforts. Obviously, Google Analytics is integrated with Google Adwords (if you have your accounts integrated), so you can easily measure these campaigns. However, this tagging tool is especially helpful if you’re participating in other PPC efforts, yes there’s more than just Google Adwords!

Anyway, this tool allows you to enter your campaign information and then produce a unique URL with the tracking data integrated. It will give you a much more accurate picture of what your advertising and emailing is doing for you.

It can be a little tricky to setup at first, but once you get the hang of it, you’ll be tagging everything!

Check it out.