When I first started using Google Adwords years ago, I always had trouble thinking of good keywords to try. It is a great place to test the effectiveness of keywords, before you invest in optimizing your site with the. Then, shortly after, Adwords added a suggestion tool to their PPC admin area. I thought this was great! Now Google was telling me what the most popular keywords are, basically taking all of the need for research away!

 WRONG!

Google is not offering their Keyword Suggestion tool so you find new relevant keywords to use. Google is simply showing you the most popular keywords that other merchants are bidding on. There is a HUGE difference.

The Google Keyword Suggestion tool is telling you what other keywords are popular with other advertisers, NOT with searchers. So, what you’re doing by selecting these “popular” keywords is raising the CPC of the keyword, because more advertisers are going after it!

When setting up your Google Adwords account be sure to do your own independent keyword research. Don’t follow the crowd, and pay more for the privilege.

CHEAP PLUG

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