I came across this great tool online. Anyone who runs an online business should check this out! It allows you to enter any website and see what their average a PPC spend is. For fun, I checked out Ebay.com and see that they spend between $42,000 and $108,000 each day on PPC. You can also search by keyword to get an idea of how competitive a word is, and who is bidding on it.

I cannot speak to the accuracy of the information, but regardless, it is a cool online tool for marketers… and it’s free. Check it out. If you have any experience with this tool please submit a comment and share with everyone.