This character is currently being used by Northcedar.com, an ecommerce site that sells outdoor furniture. In speaking with the owner I got the whole story about how he came to be, and increase business for this small company.

“We were looking to re-brand the site and add some life to it, literally. I contacted a graphic designer from craigslist.com and got a great deal on his services, I think I paid about $120. He drew the character above, and I knew it was the perfect brand image for my prospective customers. I added the character to the header of the website and immediately noticed results! Sales averages seemed to increase on a weekly basis. I really can’t explain why”.

I have spoken to several of my clients about adding some “life” to their ecommerce sites. I can’t guarantee the same results, but I know people tend to respond to characters. You have to admit this guy looks, honest, trustworthy, and like an all-arouind swell dude. Why wouldn’t you buy from him?

I would encourage you to take a look at your website and see if your branding would allow for some “life”. A character just may be what you need.